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Affiliate marketing has been around for a long time — essentially, since the beginning of e-commerce. But this “old school” method of making money online is still going strong because of all the benefits it offers to small-scale, solo internet entrepreneurs. And it’s an especially powerful business model to those without much experience doing business online. Many successful online business owners make their first dollar online...

With all the buzz around Twitter, Facebook, and Instagram — not to mention mobile marketing to smartphones — it’s tempting to think that online entrepreneurs don’t have to use email marketing. Some pundits even say email marketing has fallen by the wayside. But they’ve been saying that for more than a decade, now. The fact is, email marketing — which is basically direct mail brought into the internet era...

It seems like everybody has a website these days. And why not? The low price of web hosting — both initial and ongoing costs — for your website has made it more affordable than ever. And web hosting is easy to set up and maintain, so anybody can do it. What Is Web Hosting? Web hosting is what makes it possible for your website to be live,...

You can’t escape it… no matter what business you’re in these days, you need to have an online presence to be successful. In every industry and in every niche, no matter what product you sell or service you provide… whether your business is bricks-and-mortar or completely on the Internet… prospects and customers need to be able to find you online. They’re already looking for you… so make...

Social media can be an incredible way of growing your business. For example: You might use Twitter to establish your expertise Facebook ads are targetable and help to grow your reach Blogging will keep visitors coming back to your site again and again Emerging networks like Vine, Instagram and Tumblr can help you make your mark But how do you stay on top of...

Social media is the way of the future – but it’s sometimes hard to keep up. Whether you are an individual looking to get a job, a small non-profit looking for donors, a large multinational company or a bold entrepreneur, knowing how to leverage social media is absolutely crucial in the 21st century. It is important to learn how to navigate all of the latest...

Do have a beautiful website describing your products or services, but you’re not sure what to do from there? Do you pay a web designer large sums of money to make changes every month? It’s a widespread myth that the only people making money on the internet are the ones selling products about how to make money on the internet. Profitable websites come from all kinds...

Marketing is the process of interesting potential customers and clients in your products and/or services and persuading them to choose them over those of your competitors. The key word in this marketing definition is "process". Marketing involves researching, promoting, selling, and distributing your products or services (the four P’s of marketing — Product, Price, Promotion, and Place). It's a huge topic, which is why there are tomes written on marketing, and why you can...

In the life of a busy entrepreneur, there's so much to do, yet so little time. Thankfully, we now have more productivity tools, apps, and services than ever before. These productivity tools are designed to help us make sense of the countless tasks, overflowing to-dos and endless distractions we encounter on a daily basis. For entrepreneurs who juggle running a business, family life, staying fit and having...

Nearly any business can reap benefits from the tools available on a computer—core office software like word processors and spreadsheet creators, such as Microsoft Word and Excel, have become essential. While a single, unconnected computer is powerful, that computer connected to a network becomes vastly more scalable in its power and usefulness to your business. Does Your Business Need a Network? If you want your business to be competitive in...