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Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise. This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business to effectively reach your target...

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As part of the millennial generation, we grew up seeing our parents work hard for most of their adult lives and sacrifice so much, yet not necessarily receiving the reward we thought they deserved. Watching them, most of us realized that we want a good work-life balance and crave the freedom to pave our own path in life. According to Financial Post, 66% of millennials ultimately want...

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In Silicon Valley, as in many parts of the world, we have long prioritized the promise of technology over the risks. After all, no founder purposefully builds a company that aspires “to do evil” or seeks to “destroy the world’s information.” Technology founders are, by and large, thoughtful, responsible individuals who genuinely believe that they’re making the world a better place. So, why then are we...

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In the realm of satire, the inefficient meeting is the stuff of legend, but the bite they take out of your company’s bottom line is anything but funny—and very real. For starters, the resources they consume is staggering. Research conducted by Bain & Company found that it’s not unusual for an organization to spend 15% of its collective time in meetings. Digging deeper, the research found that...

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Google signed a deal with Shopify Inc to help host the e-commerce company’s online stores on the Alphabet Inc unit’s cloud service. The deal brings a new, fast-growing customer into Google’s fold as cloud chief Diane Greene tries to catch Microsoft Corp and Amazon.com Inc in the lucrative business of Internet-based computing. It’s also another case of a retail-related company choosing Google over Amazon’s cloud. Companies including...

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Writing a resume is not an easy task, no matter how long you've been in the game or how confident you are in your skills and experience. But there are steps you can take to make the process easier and turn your resume into a document that gets noticed for the right reasons. If your resume isn’t getting the attention you want, there’s a good chance...

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Think back to a time when you carefully mapped out a B2B digital marketing plan—a strategic plan you were sure would work. You checked all the boxes and spent days, weeks, MONTHS slaving over your marketing efforts…but when you launched it, the results were nowhere near what you expected. What happened? Where did it all go wrong? If you’re ready to rip your hair out with frustration,...

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Blockchain will disrupt a number of industries in 2018 including financial services. TechRepublic's Dan Patterson met with Lighthouse Partners' principal Pete Harris to discuss why blockchain technology will be important for the future of banks and financial institutions. The blockchain allows collaboration between several parties that may not know each other, or that are located in different geographical locations. It's like an account ledger that you...

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About twenty million Malaysians are on the internet, and that is about two-thirds of the population. The last five years has shown a steady increase in the demand for digital marketing and digital transformation. A quick look at the term “influencer marketing” on Google Trends shows a steady upward trajectory. With the rise of social media over the past few years, influencer marketing became part of...

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On a good tech team, cross training and clear documentation keep projects humming along — even when colleagues need to be away — averting disaster. That said, have you ever noticed that when certain people in your office aren’t there, work tends to stall, deadlines slip, and sprints seem less … agile? These standout IT pros know how to make themselves invaluable. They're the coders, project...

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