Author: TC Systems

Mark Cuban remembers the exact moment he became a billionaire, and how he celebrated. He did a "little naked billionaire dance," and bought himself a plane. The "Shark Tank" investor and technology entrepreneur is the first to admit that reaching billionaire status has a lot to do with a fortunate twist of fate. "Being a billionaire requires a lot of luck, a lot of great timing," Cuban says during...

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When it comes to brand training, it’s tempting to focus on small groups. For example, it might seem most advantageous to focus on the sales and marketing people who sell the brand, the employees who work in the executive office and represent the brand to the industry, or on new employees who aren’t as familiar with the brand. Taking the time and money to train...

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Business-to-consumer (B2C) companies have long been on the social media bandwagon, and business-to-business (B2B) firms are quickly realizing that social media use is critical to finding and engaging with clients. But social isn't everything: Sometimes B2Bs need to go back to the marketing basics that B2Cs already know. B2B marketing communications firm Bop Design recently published a series of lessons that other B2B marketers can learn from the tactics and strategies of...

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Anyone can start an e-Commerce business but not everyone can grow the business to considerable success. There is no doubt that e-Commerce has made life and shopping even more pleasurable and convenient for Singaporeans. With founders ranging from mumpreneurs (mother entrepreneurs) to giant conglomerates, they are a testament that the internet and mobile phones are invaluable great tools for successful e-Commerce ventures. Let's take a...

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A business analyst's daily job duties can vary greatly, depending on the nature of the current organization and project. However, there are some activities that the business analyst will commonly do in the course of every project. They include: investigating goals and issues analyzing information communicating with a wide variety of people documenting findings evaluating solutions For a given project, the business analyst will usually try...

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It’s an inescapable fact that game designers, on occasion, may be asked to do a little programming. This comes down to entry-level designers often switching their positions in teams a lot, and the nature of game design teams being very fluid. It is not unusual for designers to step in and program, freeing up the game programmers to work on something more complicated, just like it is...

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Indonesia, home to roughly 6 percent of Facebook Inc.'s users, isn't happy with the social-media giant. Officials there are even threatening to shut the service down after its latest egregious privacy scandal. That sounds like an ominous threat -- but it's empty. In Indonesia, as across the developing world, Facebook is no longer just a platform for sharing photos and news. It's becoming perhaps the world's most important...

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C2C, or customer-to-customer, or consumer-to-consumer, is a business model that facilitates the transaction of products or services between customers. It is one of four categories of e-commerce, along with B2B(business to business), C2B (customer to business) and B2C (business to customer). An example of C2C would be the classifieds section of a newspaper or an auction. In both of these cases, a customer, not a business, sells goods or services...

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Unfortunately, some marketers don't have a clue, when asked about the difference between B2B and B2C marketing. “We’re all people in the end. So if you can sell to one, then you can sell to the other.” And to a certain extent, that is true. We are all people. So are Republicans and Democrats, however, and yet they can barely agree on anything. Culture makes a lot...

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As a Senior Software Engineer here at Uber, I often spend time helping to mentor newer software engineers. One of the questions I get asked most often from my mentees is “How do I become a Senior Engineer?” This is a complex question. Any true answer will contain caveats and nuances. However, in my opinion there is one broad answer that cuts to the core of...

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