Author: TC Systems

Imagine being the media director for a state lottery. Unless something really, really goes wrong, your job is 100 percent good news. The press releases you send are about a grandmother winning $50,000 or a single dad working two jobs hitting the MegaMillions for $125 million. The real challenge is handling bad news, right? Disasters and scandals. Things you can't control. Except that's not the worst thing...

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Affiliate marketing has been around for a long time — essentially, since the beginning of e-commerce. But this “old school” method of making money online is still going strong because of all the benefits it offers to small-scale, solo internet entrepreneurs. And it’s an especially powerful business model to those without much experience doing business online. Many successful online business owners make their first dollar online...

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With all the buzz around Twitter, Facebook, and Instagram — not to mention mobile marketing to smartphones — it’s tempting to think that online entrepreneurs don’t have to use email marketing. Some pundits even say email marketing has fallen by the wayside. But they’ve been saying that for more than a decade, now. The fact is, email marketing — which is basically direct mail brought into the internet era...

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It seems like everybody has a website these days. And why not? The low price of web hosting — both initial and ongoing costs — for your website has made it more affordable than ever. And web hosting is easy to set up and maintain, so anybody can do it. What Is Web Hosting? Web hosting is what makes it possible for your website to be live,...

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You can’t escape it… no matter what business you’re in these days, you need to have an online presence to be successful. In every industry and in every niche, no matter what product you sell or service you provide… whether your business is bricks-and-mortar or completely on the Internet… prospects and customers need to be able to find you online. They’re already looking for you… so make...

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Do have a beautiful website describing your products or services, but you’re not sure what to do from there? Do you pay a web designer large sums of money to make changes every month? It’s a widespread myth that the only people making money on the internet are the ones selling products about how to make money on the internet. Profitable websites come from all kinds...

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In the life of a busy entrepreneur, there's so much to do, yet so little time. Thankfully, we now have more productivity tools, apps, and services than ever before. These productivity tools are designed to help us make sense of the countless tasks, overflowing to-dos and endless distractions we encounter on a daily basis. For entrepreneurs who juggle running a business, family life, staying fit and having...

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Nearly any business can reap benefits from the tools available on a computer—core office software like word processors and spreadsheet creators, such as Microsoft Word and Excel, have become essential. While a single, unconnected computer is powerful, that computer connected to a network becomes vastly more scalable in its power and usefulness to your business. Does Your Business Need a Network? If you want your business to be competitive in...

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Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise. This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business to effectively reach your target market...

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Do you have a marketing strategy that provides the confidence you need to make key decisions regarding this aspect of your business? Are you willing to consider each and every marketing method, even if it initially appears outdated? Most companies understand the importance of creating a detailed marketing plan. While some rely solely on the “latest and greatest” methods, such as social media marketing and content...

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