Author: TC Systems

It seems like everybody has a website these days. And why not? The low price of web hosting — both initial and ongoing costs — for your website has made it more affordable than ever. And web hosting is easy to set up and maintain, so anybody can do it. What Is Web Hosting? Web hosting is what makes it possible for your website to be live,...

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You can’t escape it… no matter what business you’re in these days, you need to have an online presence to be successful. In every industry and in every niche, no matter what product you sell or service you provide… whether your business is bricks-and-mortar or completely on the Internet… prospects and customers need to be able to find you online. They’re already looking for you… so make...

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Do have a beautiful website describing your products or services, but you’re not sure what to do from there? Do you pay a web designer large sums of money to make changes every month? It’s a widespread myth that the only people making money on the internet are the ones selling products about how to make money on the internet. Profitable websites come from all kinds...

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In the life of a busy entrepreneur, there's so much to do, yet so little time. Thankfully, we now have more productivity tools, apps, and services than ever before. These productivity tools are designed to help us make sense of the countless tasks, overflowing to-dos and endless distractions we encounter on a daily basis. For entrepreneurs who juggle running a business, family life, staying fit and having...

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Nearly any business can reap benefits from the tools available on a computer—core office software like word processors and spreadsheet creators, such as Microsoft Word and Excel, have become essential. While a single, unconnected computer is powerful, that computer connected to a network becomes vastly more scalable in its power and usefulness to your business. Does Your Business Need a Network? If you want your business to be competitive in...

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Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise. This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business to effectively reach your target market...

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Do you have a marketing strategy that provides the confidence you need to make key decisions regarding this aspect of your business? Are you willing to consider each and every marketing method, even if it initially appears outdated? Most companies understand the importance of creating a detailed marketing plan. While some rely solely on the “latest and greatest” methods, such as social media marketing and content...

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Entrepreneurs who make it onto a “Shark Tank” episode have the opportunity to introduce their company to a viewing audience of 7 million potential customers. The companies that land a deal with one or more of the show’s investors then have the chance to scale and, in some cases, become a nationally recognized brand. We looked through old episodes and asked the Sharks themselves about their most...

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Good marketing strategy for a new product begins with social listening and benchmarking competitors. This statement seems matter-of-fact, but it moves beyond traditional product marketing thinking that places the usefulness of the product before its place in the market. Times are a-changin' and when you're ready to make the change to a social and data analytics based approach, we're ready to help. Over and again, I have found...

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Wondering what SEO copywriting is  — and if it’s important for your site? SEO copywriting is a specialized form of online writing that: Contains keyphrases — words your target reader types into a search box to find the information she wants. Helps online content rank higher in search results (such as Google.) Drives qualified traffic.2 SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive,...

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