Author: TC Systems

Location: Da Nang Benefits Flexible working time: Monday – Friday [8.30 am – 5.30 pm] Annual leaves holidays will be following Vietnam law and as company regulations. Attractive & competitive Salary and 35k lunch allowance/ meal Social insurance, health insurance, and unemployment insurance will be under Labor Law. UIC Healthcare insurance Annual company trips and many fun team-building activities Dynamic and youthful working environment Professional development opportunities...

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Working Location: Ha Noi, Da Nang Job duties: Gather and evaluate user requirements in collaboration with product managers and engineers Illustrate design ideas using storyboards, process flows and sitemaps Design graphical user interface elements, like menus, tabs, and widgets Build page navigation buttons and search fields Develop UI mockups and prototypes that clearly illustrate how sites function and look like Ensure the technical feasibility of UI/UX...

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The Promotion Trends Report by Promo Magazine revealed that promotional marketing was part of an overall marketing strategy for over two-thirds of all firms. The line is blurring between advertising and promotions budgets. This signals a strong trend of businesses adding promotional marketing to their overall advertising budget. Promotional Marketing Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a...

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Direct marketing is just what it sounds like. A marketing professional is directly reaching a market base (i.e., customers and potential customers) on a personal level (such as a phone call or via a private email message) basis, or on a mass-media basis (in the form of infomercials, magazine ads, etc.). Direct marketing (often known for its aggressive tactics that attempt to reach new...

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Negativity often sways business away from social media. There is a fear that social media will discredit the business or destroy the reputation of the business. We all know that dealing with negative comments in social media can be uncomfortable and unpleasant, but you can ease that by having a plan on how to handle the negativity in a way that protects your company and engages your social...

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Your value proposition must be relevant to your target market. This means your target market must be identified and clearly defined. In my experience, it's not uncommon for a business to have to refocus and revisit their targeting, especially if it was not clearly identified in the beginning stages of business. It's important in this process to find the right balance when defining your target market in a...

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What is a brand really worth? In companies where budgets are tight, how do you go about explaining the importance and the equity that brand can carry? A brand can often be seen as something intangible and it’s difficult for people to understand the value that brand brings into a company. It’s important when sitting down to create a brand valuation to determine what your brand...

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Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity. Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business. Your brand strategy identifies three core components of your business, which...

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